Product Discovery

Product discovery is the customer journey of finding products worth purchasing. It happens through multiple channels: browsing collection pages, using on-site search, following recommendations, clicking ads, and organic search results. In e-commerce, product discovery is the digital equivalent of walking through a physical store and noticing items on shelves. Collections play a central role in product discovery — they create curated browsing paths that help shoppers find products they didn't know they wanted. Well-organized collections increase the number of products a customer views per session, which directly correlates with higher conversion rates and average order values. Poor product discovery means customers only see a fraction of your catalog and miss products they would have loved.