Collection Analytics

Collection analytics encompasses all the data used to evaluate how well product collections are performing. Key metrics include page views, unique visitors, bounce rate, average time on page, click-through rate to products, add-to-cart rate, conversion rate, and revenue attributed to the collection. Beyond individual metrics, collection analytics also involves comparative analysis — how does 'New Arrivals' perform versus 'Best Sellers'? How do seasonal collections compare year-over-year? Which collections drive the most revenue per visitor? Advanced analytics includes funnel analysis (collection view → product click → add to cart → purchase), attribution modeling, and cohort analysis to understand how collection changes impact customer behavior over time.